Watch Aaron Carpenter, VP of Marketing for The North Face, sit down with its founder and 20 year CEO, Hap Klopp. They talk about the marketing risks and the philosophy that emerged from the employees of this groundbreaking company. Hap describes his strategy of “Turning the Arrow Back” which applies the latest technology to commoditized fields. Buckminster Fuller fans may be delighted to hear how he mentored a team at The North Face to design the geodesic tent that is prevalent today. They created products that built markets and got more people to enjoy the outdoors because they could go further, faster and in more comfort.
Founder and 20-year CEO of The North Face Hap Klopp presents an irreverent and iconoclastic challenge to conventional ideas about leadership, and offers an invitation to create a wide-open, have-fun approach to business.
Using stories and metaphors from his personal involvement in the world of adventure, Klopp explains not only how to lead but why you should.
Designed to be read in no more than a single cross country airplane flight, this uplifting, refreshing book provides memorable tools and strategies for leaders everywhere. Klopp will show you how to conquer your own personal mountains, and how to have fun while scaling the peak.
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